The Club of 369: Building the Bus Before Choosing the Destination
For over 16 years, the Poland & CEE Retail Summit and initiatives like Dinners2Connect have laid the foundation for meaningful collaboration across the retail and consumer goods industries. These efforts brought together over 3,000 participants annually at the Summit, supported by 400+ speakers and a network of 280 advisory members shaping its content. 

Through Dinners2Connect, we’ve engaged with over 2,000 professionals every year across multiple countries, creating new opportunities for connection and collaboration.
But these events were only the beginning. We realized that the true potential lay not in individual gatherings but in creating something lasting—a platform where leaders could work together, not just as participants, but as co-creators of the future. This vision gave rise to the Club of 369.

The Club in Motion: A Bus Without a Fixed Route
The idea was simple: build the bus first, let the passengers decide where to go. The Club of 369 provides the structure—a place for professionals to connect, innovate, and collaborate. But unlike our past events, the Club isn’t tied to what we’ve done before. It’s about what we can achieve together moving forward.
By getting people on board, the Club becomes a self-sustaining community. Members don’t join because of past initiatives but because of the opportunity to co-create new ones. Together, they define what matters most, whether that’s launching new events, driving advocacy efforts, or exploring fresh formats for collaboration.

A Community Steering Its Own Future
The Club of 369 is more than a network—it’s a shared journey. The bus has no fixed route, and the destination is shaped by the vision and leadership of its members. Together, we’re creating a platform where innovation thrives, influence grows, and new opportunities emerge.
With the Club as the foundation, the possibilities are endless. The journey isn’t about where we’ve been—it’s about where we’re going, and we’re driving there together.

Our Purpose and Path
“In today’s world, the choice is clear: grow or risk being left behind. But growth isn’t automatic; it requires intention, innovation, and the courage to make the right decisions.

At The Club of 369, we’ve created a space where industry leaders and innovators come together to shape the future of retail and consumer goods. Collaboration is the key to thriving in a complex world.

The Club of 369 breaks down silos, fostering an open exchange of experiences, ideas, and best practices. Together, we use the power of community to grow, innovate, and lead. Our vision is a Europe where we control our own destiny. Together, we drive the future.”

Casper Haring CEO European Conferences United

Innovation
We believe in progress through fresh ideas, bold thinking, and pushing boundaries. The Club of 369 connects leaders who seek not only to adapt but to drive change. Our community is a hub for new ideas and a platform for groundbreaking solutions.

Community Impact
Our influence extends beyond individual businesses. We’re building a collaborative network that strengthens entire industries, improves communities, and positively impacts the consumers we serve. As part of The Club of 369, members contribute to something greater than themselves.

Sustainability
As leaders in retail and consumer goods, we believe that growth flourishes alongside responsibility to people and the planet. By fostering sustainable innovation, The Club of 369 promotes a future where economic success, community well-being, and environmental stewardship go hand in hand.

Sustainability
We support initiatives that integrate eco-friendly practices with sustainable growth, setting a standard for responsible business. Environmental stewardship is essential to our industry’s strength and long-term viability.

Consumer Welfare
Our community-centered approach prioritizes consumer well-being, inspiring a market that serves people, profits, and purpose. Together, we shape a retail experience that respects consumer needs, placing them at the heart of industry change.

Economic Vitality
The Club of 369 unites leaders to sustain a thriving industry through all times. By fostering connections and sharing best practices, we strengthen the region's economic foundation, ensuring progress benefits people, businesses, and communities.