1. 369 Circles
For Cross-Functional Collaboration on Industry-Wide Challenges (Retail & CPG)
Theme Circles bring together members from diverse roles to address large-scale, strategic challenges impacting the industry. By tackling themes like sustainability, innovation, and consumer welfare, these circles foster collaboration on key issues that drive long-term industry transformation.

2. Solution Provider Circles
Dedicated to Solution-Focused Collaboration (Solution Providers)
Solution Provider Circles are designed for Solution Providers who offer products, tools, and services tailored for the Retail & CPG industries. In these circles, Solution Providers collaborate around industry needs, share insights, and forge partnerships that drive innovation and progress within the sector.

Domain 1.1: Sustainability & ESG

1.1.1 ESG Strategy, Compliance & Reporting Circle
Focus: Regulatory compliance (CSRD, EU taxonomy), ESG disclosures, governance practices, risk management.
Why it matters: Companies face strict deadlines for CSRD reporting and stakeholder scrutiny. HR, finance, and sustainability leaders are actively investing in compliance frameworks and transparency tools. This Circle provides practical approaches to meet requirements while turning compliance into trust and brand value.

1.1.2 Sustainable & Resilient Supply Chains Circle
Focus: Reducing carbon footprint, sourcing responsibly, energy-efficient logistics, supply chain transparency.
Why it matters: Retail and CPG leaders see supply chains as their biggest sustainability lever. Eastern Europe is investing in greener transport, packaging, and traceability solutions to meet both regulatory demands and consumer expectations. This Circle translates sustainability into operational and commercial advantage.

1.1.3 Circular Economy, Packaging & Consumer Engagement Circle
Focus: Packaging innovation, recycling systems, product life-cycle management, consumer education.
Why it matters: With packaging waste under regulation and consumer pressure mounting, companies must innovate in eco-design, recycling loops, and communication strategies. This Circle explores how circular economy practices create value — reducing costs, winning customers, and strengthening brand reputation.

Domain 1.2: Human Capital & Culture

1.2.1 Workforce Transformation & Upskilling Circle
Focus: Developing new skills for a changing retail & CPG workforce — automation, AI, frontline enablement, career pathways.
Why it matters: With labor shortages and evolving job roles, companies in Poland and Eastern Europe are heavily investing in reskilling and upskilling. This Circle addresses practical strategies for building a future-ready workforce while boosting retention and
productivity.

1.2.2 Employee Experience, Well-being & Retention Circle
Focus: Creating workplaces that attract and retain talent through leadership culture, recognition, flexible scheduling, mental health, and well-being programs.
Why it matters: Turnover is one of the biggest commercial risks in retail and CPG. Employers in the region are prioritizing EX and well-being as measurable drivers of retention, engagement, and customer satisfaction. This Circle explores actions that link happier employees to stronger business performance.

1.2.3 HR Leadership, Inclusion & Employer Brand Circle
Focus: HR’s role in shaping culture, DE&I (age, gender, neurodiversity, migrant integration), and building an employer brand that attracts scarce talent.
Why it matters: Talent attraction is a frontline battle in Poland, with companies competing for both local and migrant workers. This Circle highlights how HR leaders can strategically align inclusion, culture, and employer branding to secure talent and strengthen corporate reputation.

Domain 2.1: Strategic Leadership & Market Growth

2.1.1 Market & Growth Strategy Circle
Focus: Adapting to geopolitical shocks, inflation, and shifting consumer demand to secure long-term growth and resilience in CEE.
Why it matters: Boardrooms across Poland & CEE face ongoing uncertainty: inflation, consumer frugality, and geopolitical risks. Yet growth must continue. This Circle focuses on how leaders balance short-term resilience with bold strategies for expansion, ensuring competitiveness in turbulent times.

2.1.2 Innovation & New Business Models Circle
Focus: Exploring diversification and growth beyond core retail: retail-fintech, marketplaces, partnerships, and AI-driven business models.
Why it matters: Traditional revenue streams are under pressure. Leaders are looking to new models — from embedded finance to digital platforms — to secure growth. This Circle examines how innovation creates competitive edge and new commercial opportunities in the region.

2.1.3 Real Estate & Asset Investment Circle
Focus: Optimizing retail footprints, transforming assets into multi-use hubs, and leveraging property as a board-level growth lever.
Why it matters: Real estate strategy is central to market expansion and profitability. Retail parks, multi-use properties, and proptech-enabled operations are reshaping the CEE retail landscape. This Circle highlights how real estate is no longer just a cost factor but a strategic driver of growth.

Domain 2.2: Financial Leadership & Governance

2.2.1 Financial Performance & Capital Strategy Circle
Focus: Balancing margin protection, working capital, and risk management while making bold bets in capital allocation, M&A, and expansion.
Why it matters: CFOs in CEE must protect financial health while enabling transformation. With margin erosion, liquidity challenges, and volatile capital markets, this Circle explores strategies to safeguard profitability and fund growth simultaneously.

2.2.2 Finance-Led Digital Transformation Circle
Focus: Deploying automation, AI, and analytics to modernize finance operations and enable smarter, faster decision-making.
Why it matters: Finance functions are becoming digital powerhouses. This Circle dives into how CFOs use technology to improve forecasting, streamline operations, and deliver the insights that guide strategic decisions across retail & CPG.

2.2.3 – Financial Compliance & Risk Controls
Focus: Strengthening statutory governance, reporting, and audit, while integrating CSRD and regulatory demands into finance systems.
Why it matters: CFOs are at the center of risk and compliance. With growing scrutiny from regulators and investors, ensuring accurate reporting and robust governance is mission-critical. This Circle focuses on financial compliance as a pillar of trust, and on how CSRD links into financial reporting frameworks.

Domain 3.1: Supply Chain Agility & Innovation

3.1.1 Resilient & Adaptive Supply Networks Circle

Focus: Building robustness through nearshoring, dual sourcing, just-in-case inventory, and agile rerouting.
Why it matters: Supply chains in CEE are directly exposed to geopolitical shocks and demand volatility. Leaders are redesigning networks with backup suppliers, diversified transport routes, and smarter inventory strategies. This Circle examines how to strike the right balance between efficiency and resilience.

3.1.2 Digital & Data-Driven Supply Chains Circle
Focus: Leveraging AI, predictive analytics, IoT, and integrated planning systems for smarter forecasting and real-time visibility.
Why it matters: Data-driven supply chains allow companies to respond faster and more accurately to market shifts. From predictive demand forecasting to connected logistics, digital tools are transforming how supply chains operate. This Circle explores how technology unlocks agility and reduces costs.

3.1.3 Logistics, Automation & Last-Mile Circle
Focus: Optimizing warehousing, robotics, and last-mile delivery in an e-commerce-driven environment.
Why it matters: Consumer demand for speed and reliability continues to grow, while cost pressures remain high. Automated warehouses, robotics, and innovative last-mile solutions are reshaping logistics networks. This Circle looks at how operational innovation delivers competitive advantage.

3.1.4 Collaboration & Integrated Supply Ecosystems Circle
Focus: Strengthening retailer–supplier and logistics partnerships through data sharing, collaborative forecasting, and joint service models.
Why it matters: Shared logistics models, vendor-managed inventory, and joint forecasting reduce costs and increase service levels. This Circle highlights how collaborative ecosystems create mutual benefits and make supply chains more resilient.

Domain 3.2: Trade & Category Collaboration

3.2.1 Joint Business Planning & In-Store Execution Circle
Focus: Driving profitable partnerships through collaborative planning, promotions, and flawless store execution.
Why it matters: Missed sales due to stockouts, weak promotions, or poor execution cost the industry heavily. Joint business planning with shared KPIs and coordinated activation has proven to lift sales and strengthen trust. This Circle explores practical ways to turn plans into results at the shelf.

3.2.2 Category Leadership & Assortment Optimization Circle
Focus: Strengthening category performance through data-driven assortment, merchandising, and category captaincy.
Why it matters: Shopper loyalty is fluid, and assortment decisions directly shape growth. Retailers and suppliers who collaborate on category strategy, from planograms to promotions, create win–win outcomes. This Circle focuses on co-creating category strategies that maximize performance.

3.2.3 – Shopper Engagement & Retail Media Collaboration
Focus: Unlocking new revenue and loyalty through joint shopper marketing, retail media, and engagement programs.
Why it matters: Retail media is rapidly expanding in CEE, creating new opportunities for precise, data-driven campaigns. By aligning on shopper insights and co-investing in engagement programs, retailers and suppliers build loyalty and generate incremental sales. This Circle explores how to turn collaboration into deeper shopper connections.

Domain 4.1: In-Store Innovation & Technology

Focus: Checkout modernization (SCO, CV, mobile/pay-in-app), shelf & stock technologies (ESL, RFID, image recognition), in-store retail media, experiential tools (AR, guided selling), and regulatory readiness (Deposit Return System, green store ops).
Why it matters: In Poland and CEE, the store is the frontline of transformation. From self-checkout and mobile payments to autonomous formats and retail media networks, innovation here directly impacts efficiency, customer experience, and revenue. This Circle brings together cross-functional leaders to explore how in-store technologies can be prioritized, scaled, and integrated into broader retail strategies.

Domain 4.2: Digital Commerce & Omnichannel Strategy

4.2.1 eCommerce & Marketplace Growth Circle
Focus: Scaling eCommerce and marketplace channels, cross-border trade, and new digital business models.
Why it matters: eCommerce in CEE continues to outpace traditional retail. Marketplaces are reshaping competition and offering growth opportunities, but require new capabilities and partnerships.

4.2.2 Unified Commerce & Omnichannel Integration Circle
Focus: Connecting online and offline journeys, integrating data, inventory, and operations for a single customer and product view.
Why it matters: Customers move seamlessly across channels, but many organizations still operate in silos. Unified commerce drives both efficiency and better customer experiences, making it a board-level priority.

4.2.3 CX & Loyalty in Omnichannel Journeys Circle
Focus: Designing seamless customer experiences and loyalty strategies across digital and physical touchpoints.
Why it matters: Loyalty in CEE is increasingly won through frictionless journeys and personalized engagement, not just price or promotions. This Circle examines how companies deliver experiences that drive repeat purchases and lifetime value.

Domain 4.3: Martech, Retail Media & Consumer Engagement

4.3.1 Real-Time Personalization Circle
Focus: Activating customer journeys through personalization, CDPs, and automated engagement tools.
Why it matters: Today’s shoppers expect tailored experiences. Real-time orchestration across touchpoints boosts relevance and conversion. This Circle shows how brands and retailers deploy Martech to win consumer attention and loyalty.

4.3.2 Retail Media & Data Monetization Circle
Focus: Building and scaling retail media as a new revenue stream by monetizing shopper data and digital touchpoints.
Why it matters: Retail media is one of the fastest-growing revenue opportunities for retailers in CEE. FMCG brands benefit from targeted campaigns and measurable ROI. This Circle focuses on how retailers and brands can collaborate to maximize this emerging channel.

4.3.3 Loyalty & Engagement Ecosystems Circle
Focus: Evolving loyalty programs into broad engagement ecosystems that integrate payments, services, and experiences.
Why it matters: Traditional points-based loyalty is losing impact. Companies are shifting toward platforms that deepen consumer relationships, blending rewards, experiences, and cross-partner benefits. This Circle explores how loyalty ecosystems drive retention and competitive differentiation.

Solutions Providers Hub

At the heart of these efforts is the Solution Providers Hub, an initiative designed to connect innovators with industry leaders, providing unparalleled opportunities to showcase transformative solutions. By breaking down silos and encouraging the open exchange of ideas and best practices, these circles not only respond to industry needs but also empower providers to co-create the future of retail and consumer goods.

Through the Solution Providers Hub and the Club of 369, members unite to ensure Europe controls its destiny by driving progress and embracing the power of community to grow, innovate, and lead.